Credit Econsultancy
As technology advances, you may be concerned about the threat of artificial intelligence(AI) to the copywriting industry. Fear not, because AI will never take copywriters' jobs.
There is no denying that copywriters use AI. Still, some fundamental elements of AI make it very different and limited in its capabilities compared to copywriters. This article explains why copywriters are irreplaceable partners to clients, compared to artificial intelligence.
1. Lack Of Creativity
Artificial intelligence cannot be creative. It can synthesize already existing information with various inputs. It can help to generate new ideas but It can't communicate emotion.
It can synthesize things to write up a blog post that, for the most part, makes sense and maybe only raises eyebrows once or twice at some wordings.
Creativity doesn't necessarily mean being clever or witty, but it means conception. For example, AI can't just pull an idea out of thin air, even with copywriters. It takes some time to come up with an idea to decide on things such as the copywriting brief, unique angles to write a blog post, the goal for an ad, etc. This is the beginning stage of a copy project that requires conception, which needs to be fully comprehended. There are different aspects of copy that cannot be taken away by artificial intelligence.
Concepting is a step that a writer won't ever want to skip, and often takes up more time than writing. Writing is often the quote-unquote easier part of the process, but getting the creative concept down is what writers can still do that technology cannot.
2. Artificial Intelligence cannot Plan
AI can't strategize. It can't observe projects and undertake market analysis to comprehend the target audience, their trends, which websites they're visiting, who they're buying from, or have a real-life conversation with customers. Writers have to do all this research and put the pieces together.
Copywriting is not all about taking words and moving them around and testing them to see which sentence works. There's so much more that goes into crafting effective copy that technology can't fully grasp. There are tools to automate certain aspects of the process but it still needs the right inputs and that human touch to make the copy stand out.
3. Understanding the Client
In addition to all stated earlier, AI cannot have a conversation with clients to fully understand their copy and content needs and goals for their business. This interaction helps the writer and the client connect, understand each other, and gain insight into the project, something AI can't.
A copywriter is a collaborator with clients, and technology is again, fundamentally incapable of doing that. The emotional connection is something tech cannot make up, and humans can. The day technology can emotionally connect with a client and understand their fears, concerns, goals, and dreams is the day writers Should be concerned about it.
Conclusion
Artificial Intelligence won't get rid of writers anytime soon. They can't plan, organize, emotionally connect, understand, or onboard clients effectively. They can make writers' work easier though when used right. Companies who have an understanding of this are retaining writers because they're striving for quality.
Putting words together is part of what we do and what we contribute as copywriting professionals, but it's only a small part. The good news is, when it comes to the copywriting industry, there isn't anything to worry about with regard to AI.
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