3 REASONS WHY ARTIFICIAL INTELLIGENCE (AI) CAN NOT REPLACE COPYWRITERS

 

Credit Econsultancy

As technology advances, you may be concerned about the threat of artificial intelligence(AI) to the copywriting industry. Fear not, because AI will never take copywriters' jobs.

There is no denying that copywriters use AI. Still, some fundamental elements of AI make it very different and limited in its capabilities compared to copywriters. This article explains why copywriters are irreplaceable partners to clients, compared to artificial intelligence.

1. Lack Of Creativity

Artificial intelligence cannot be creative. It can synthesize already existing information with various inputs. It can help to generate new ideas but It can't communicate emotion. 

It can synthesize things to write up a blog post that, for the most part, makes sense and maybe only raises eyebrows once or twice at some wordings. 

Creativity doesn't necessarily mean being clever or witty, but it means conception. For example, AI can't just pull an idea out of thin air, even with copywriters. It takes some time to come up with an idea to decide on things such as the copywriting brief, unique angles to write a blog post, the goal for an ad, etc. This is the beginning stage of a copy project that requires conception, which needs to be fully comprehended. There are different aspects of copy that cannot be taken away by artificial intelligence.

Concepting is a step that a writer won't ever want to skip, and often takes up more time than writing. Writing is often the quote-unquote easier part of the process, but getting the creative concept down is what writers can still do that technology cannot.

2. Artificial Intelligence  cannot Plan

AI can't strategize. It can't observe projects and undertake market analysis to comprehend the target audience, their trends, which websites they're visiting, who they're buying from, or have a real-life conversation with customers. Writers have to do all this research and put the pieces together.

Copywriting is not all about taking words and moving them around and testing them to see which sentence works. There's so much more that goes into crafting effective copy that technology can't fully grasp. There are tools to automate certain aspects of the process but it still needs the right inputs and that human touch to make the copy stand out.  

3. Understanding the Client

In addition to all stated earlier, AI cannot have a conversation with clients to fully understand their copy and content needs and goals for their business. This interaction helps the writer and the client connect, understand each other, and gain insight into the project, something AI can't.

A copywriter is a collaborator with clients, and technology is again, fundamentally incapable of doing that. The emotional connection is something tech cannot make up, and humans can. The day technology can emotionally connect with a client and understand their fears, concerns, goals, and dreams is the day writers Should be concerned about it.

Conclusion

Artificial Intelligence won't get rid of writers anytime soon. They can't plan, organize, emotionally connect, understand, or onboard clients effectively. They can make writers' work easier though when used right. Companies who have an understanding of this are retaining writers because they're striving for quality. 

Putting words together is part of what we do and what we contribute as copywriting professionals, but it's only a small part. The good news is, when it comes to the copywriting industry, there isn't anything to worry about with regard to AI. 

Step-by-Step Guide of How to Use Local SEO to Boost Local Visibility and Sales for Small Businesses

 Local SEO is the forgotten hero in digital marketing. When it comes to online visibility, local SEO is never part of the plan. Only a few experts bring it to the attention of business owners.

Never ever jump a bull by the horn. Begin your business with Google my business or the local business available within your locality. When you able to achieve your local SEO goals it’s become easier to rock with the big dawgs. Continue reading to learn how to achieve this feat.

 

What is Local SEO?

Local SEO is the best practice and strategy for pushing local visibility on search engines. All businesses can benefit from this service. As a freelancer, you can make use of this to set yourself apart from others. Don’t worry if you can’t afford websites.

When used together with a platform like Medium, it can put your business right in front of people who need it. Signup for Google My Business if you have not done so.

It is always the little things that make the difference.

The Positive Impact of Local SEO on

Small Businesses

Why is SEO important for businesses? Does SEO work for small businesses? What are the benefits and importance of local SEO? These are questions I am often asked when I am talking about local SEO. This part of the discussion clarifies this, so keep reading.

1. Increase your reach

The major goal of digital marketing is to ensure your business reaches more customers. Local SEO enhances your geographical visibility so that your business appears on the SERP. Local SEO easily places your website in the top 10 SERP results. It cements your local presence to put your website up against the big businesses. Never skip the basics.

2. An exponential increase in traffic

SEO is also about traffic, and the more that happens, the more sales the business will make. The more the merrier, and local SEO gives you that effortlessly.

3. Reaching out to the target audience

Using the keywords people are searching for and the keywords that competitors are ranking for locally will get you specific customers. Spy on your competitors' doing what they’re doing and do it better.

This is what I always do for my clients, and it always gets me the results I want.

4. Increase conversion

The more you get your target audience to come to your website, the more they will patronize your product or service. Understand the trends and always give them what they want.

5. Brand awareness

Local SEO helps you be the local champion you always dream of being. The more your business appears in local searches, the more people will know about it. Local SEO is still virgin territory, so take advantage of it before it is saturated. You don’t need a website for it. Your social media platforms

6. Long-lasting results

One sure advantage of local SEO is that, once you are ranked, you will be there for a very long time. When you can achieve the basic SEO of your website together with your local SEO, you will be ranked nationally and internationally.

7. Continuous growth

Any deliberate actions taken to improve your business online will give you recurring growth. Investing a little time and money will double your business revenue. Get yourself an expert.

8. Measurable results

With SEO of any kind, it is extremely easy to track your success. You don’t have to be tech-savvy to understand the dynamics. It always works, you only have to start and be consistent

Local SEO is the creme de la creme of SEO best practices, creating local awareness and increasing traffic and conversion. Learn how to start with Local SEO, especially with Google Business Profile.

How to Start with Local SEO?

Start with the local SEO available in your geographical area. In this regard, I will focus on Business Profiles by Google. This is mainly because Google finds it easy to share and verify its products generously. Continue reading to learn how to set up your Google business profile.

1. Set Up Using your Computer

Open your google map on your computer

Hover the cursor anywhere on the map and right-click.

Click add your business

On-screen instructions will pop up, follow it directions to finish signing up

Select the verification process and follow the direction

2. Set up your Google Business Profile Using your Phone

Open Google Maps on your phone.

Search for your business and select yours.

Claim your business

Select a verification process and follow the directions.

How to optimize Google’s business profile

Now that you have the Google business profile, what is next? Explore the interface presented by Google and optimize your page. Let’s look at the interface available and how to take advantage of it for your business.

• The edit profile button enables you to edit your business information, hours, products, and services. This is the about session for your business. Provide information relating to your business and use relevant keywords.
• Provide detailed information regarding your business when you get to the product and service column. Use keywords regarding your business, naturally.
• Promote your business with advertisements, asking for reviews, and adding updates as well as your offer. Updates are very important. Make it your daily blog post. Updates your customers as much as you can.
• Share snippets from your social media or medium post with the link. In the same vein, you can share an update on your business profile. And share the snippet of it on your socials with the links. This transcends authority between your handles on the internet.
• Customize your email account with your business name. Set up a booking using a Google Business Profile. This comes with several benefits for your local, national, and international service.

3 Common Local SEO Mistakes to Avoid

On-page SEO and other efforts are required to transform your website into a local traffic-generating powerhouse. Even the most knowledgeable SEO practitioners make blunders.

You’ll learn about the 3 most common local SEO mistakes and how to avoid them while optimizing your listings.

1. Unspecific keyword targets

Most often, local businesses make the mistake of targeting broader keywords. While we all want to be number one for the best SEO service, this is a generic keyword. This is not enough to attract the local traffic that we want.

Instead of optimizing for (best SEO service in Ghana), keywords like (SEO Service in Ho or Volta Region) or (SEO Service in Accra) would be a better fit.

2. No Reviews

No review is better than a negative review. However, to achieve your local SEO goals, customer reviews are important. Reviews are an important backlink for local SEO.

Encourage reviews from your customers. Do not engage in any blackhat activities for reviews. Your business profile will be penalized by Google.

3. No Local Listing

Aside from Google My Business, Bing Places, Yelp, and Yellow Pages are other directories businesses can submit their information to. Businesses either neglect or stick to one directory.

Remember to submit your business information to different directories. Always ensure that your name, address, and phone number are consistent across all these platforms.

While there is a lot that may go “wrong” while optimizing your site for local visitors, these errors are simple to avoid if you approach your plan with the appropriate knowledge.

This article will help you avoid many of the most common mistakes while optimizing your business for local visitors.

Take note of the following

Encourage your customers to add their reviews of your business service or product. Respond to them, even the negative ones. These reviews enable Google to verify your business as authentic. This comes with rewards, such as a sidebar in Google local search.

As mentioned earlier, be active on social media and add that to your Google My Business page.

The consistency of your name, address, and phone number across all platforms is very important. It enables Google to pull information from all platforms anytime someone searches for your business. Make sure to have a strategy in place if you are offering B2B SaaS service. Moreover, formulate a customer relationship strategy for an early relationship with your customers.

There you have it, the most important things to know about Google’s business profile. Become an expert to easily beat the competition. Click here for an expert.

Only a few are taking advantage of this goldmine. Be fast to be among the first. It gives an easy ranking for your website

HOW TO FIND AN SEO-GOLD-MINE FOR YOUR NEXT ARTICLE

 Research takes time, but no research wastes time. Most often, an idea will pop up in your mind, and you will go with the flow. Most of the time, you have to spend some extra time searching for what people are looking for and even spying on competitions.

Keyword research, topic clustering, designing an outline, and writing content are a lot of work. However, they’re worth the hustle. Even if an article idea occurs to you and you go with the flow, you still need to proofread and edit. It is through this process that you have to fix the necessary keywords.

Moreover, in the process of doing all these things, don’t write for search engines but for search purposes. It is the intent that will drive a user’s search. Writing organically makes it easier to index, rank, and drive traffic to your website.

The write-up on how overthinking leads to idea paralysis; guides you on how to go with the flow. 

There are a lot of ways and tools to generate content ideas. However, this article focuses on some often forgotten and simple methods of generating content ideas. This is a step-by-step approach to developing ideas, writing a quality article, and optimizing it.

1. Search for Unique Ideas

Assume you’re going to compose a prospective SEO-boosting piece and you’re stuck on a topic. To begin, develop a list of all conceivable blog subjects that you are capable of covering. You may get ideas for new entries from a variety of sources, including:

Look for themes on prominent Q&A sites (such as Yahoo! Answers, Quora, and Mahalo). Examine all of the questions in your categories. Look at what your friends and followers are posting on Facebook, Twitter, and Pinterest. Some of their suggestions may be worth considering.

Because your readers’ attention is drawn to current happenings around the globe and in your specialty, why not capitalize on forthcoming releases, holidays, and rumors?

Examine popular content on competitor blogs. If they don’t have such a section, you may look at Alexa’s top search queries for that site.

Make a list of all the fascinating ideas. Then go over the list and cross off the items for which you lack sufficient knowledge.

2. Organic Traffic Projection

You proposed some topics for a new post. Let us now examine their prospective popularity in search engines. Write three or four possible keywords for each concept and compare them using the Google Keyword Tool.

This allows you to calculate the amount of traffic the keywords would bring to your site if a new post was optimized for them. Calculate the monthly global and local searches for each term.

The Keyword Tool will also assist you in identifying more relevant keywords to focus on. You may also use:

Google Trends may be used to compare the number of searches for two or more keywords.

To gain more keyword ideas, use Google search recommendations and related searches. Simply begin entering a question and examine the Google auto-suggestions. Then, near the bottom of the results, seek similar queries.

At the end of this process, you should only have ideas with high keyword traffic potential on your list.

3. Discover Free SEO Niches

After you’ve settled on your keywords, research your potential competition to identify a free niche. This strategy is best for small and medium-sized blogs that lack what it takes to compete with larger ones for high search engine results.

It’s worth attempting to compete if you notice user-generated material (e.g., forum discussions, self-created tutorials, YouTube videos, and so on) or postings from blogs with lower PageRank and Alexa Rank than yours.

If large, authoritative blogs have already written on the topic you’ve chosen, you should consider a different approach, look for another vacant query, or abandon this idea.

4. Identify the Leaders

So you sorted your suggestions based on the keywords "rage" and "competitiveness." It is now time to choose the leaders. You shouldn’t always choose just one topic; perhaps many of them deserve to be new posts, or one concept may lead to multiple articles with various keywords.

First, select themes related to impending events or emerging trends and publish the article at least two weeks before the event. Then, prioritize themes that are evergreen and can be updated with fresh information.

Finally, choose those that appear to be most suited to your blog material.

5. Create a high-quality article

When creating a post on the topic you’ve chosen, keep in mind that SEO goals should not have an impact on the post’s quality. Don’t stuff the post with keywords. Keep in mind that people who view your article but do not discover any worthwhile information will not return to your blog.

Analyze your prior posts that received a lot of social engagement to determine which format is best for your current post (tweets, likes, comments). What are their format, length, and heading peculiarities? Repeat your successful experiments without fear.

Don’t be overly flowery. Your readers are everyday internet users like you and me. So make every attempt to write an intriguing essay.

Conclusion

When you follow this approach step by step, your article has the chance to become a search engine optimization goldmine. Make sure you have your own website first because it is easy now than ever. So create your WordPress website here. Effective keyword research is a sure way of making and maintaining relationships with customers.

The algorithm keeps changing now and then. So it is essential to reanimate SEO-unfriendly posts. 

What is your approach to writing an SEO-friendly article? Leave your comment.